Appeal of Doing Good

Today's consumers want to shop at socially conscious businesses. 85% of Americans say they have a more positive image of a product or company if it supports a cause.* Demand for causes is stronger than ever and an appetite for accountable and impactful corporate support of social and environmental issues. By integrating Causora’s solutions for doing good, businesses can respond to this growing need.

Doing Good is Good for Business

93%

of consumers want to know what companies are doing to make the world a better place.

Source: 2011 Cone Communications

Cause Compels Consumers to Switch Brands

91%

of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.

·       2013 Cone Communications/ Echo Global CSR Study

Support a Cause your Customers Care About

89%

of Americans say they have a more positive image of a product or company if it supports a cause they care about.

Source: 2011 Cone Communications

Consumers Pay More

50%

of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services.

Nielsen 2013 Consumers Who Care Study

*2013 Cone Communications.

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